To listen to the episode, click here.
Dino H Carter is the founder of D Branding in Hollywood, California. With over 20 years of experience in marketing and branding, Dino has developed a unique philosophy and approach to these disciplines. This was such a fun interview – we covered a number of topics including:
- Driving cattle!
- Marketing vs. branding: what’s changed over the years, and what’s stayed the same.
- Unique challenges and opportunities in the cannabis industry.
- The three most important questions to ask yourself when branding, and an overview of how Dino helps clients answer these questions using The W System guide.
- The interplay between Trust, Values and Relationship when building a brand.
- The current landscape of online marketing.
- The importance of mindset, including some nonfiction recommendations (What Great Brands Do)
- How Dino plans to “Do Better This Year.”