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Rachael Green is the founder of Rach Green Cocktails, and provides everything from virtual cocktail classes, to bartending workshops, to bar program development programs – all in the spirit of “making education a party.”
Rachael and I got connected through her content on Instagram (@rachgreen_cocktails), and with her background in brand management and social media strategy she was able to explain to me exactly how that happened. In addition to geeking-out on all things cocktails, we discussed a number of other topics that I’ve often struggled with: things like developing a personal brand, navigating different social media platforms, and bringing your authentic personality to your content. I learned a lot from this very fun conversation.